Emphasis components

The emphasis elements are used to emphasize text that is important or serious.

Emphasis indicates special meaning or particular importance.

Syntax

The syntax for representing this component varies depending on the authoring format:

Authoring format Syntax and example
XDITA

<em>

<p>We offer more than 30 <em>exclusive</em> creations of original 
   rolls, from the California roll to sushi with BBQ chicken or 
   grilled steak.
</p>
HDITA

<em>

<p>We offer more than 30 <em>exclusive</em> creations of original 
   rolls, from the California roll to sushi with BBQ chicken or 
   grilled steak.
</p>
MDITA (core and extended profiles)

Asterisk (*) or underscore (_)

We offer more than 30 *exclusive* creations of original
rolls, from the California roll to sushi with BBQ chicken or 
grilled steak.

Rendering expectations

For Western languages, the emphasis component is typically rendered in an italic font.

Attributes

The available attributes vary based on the authoring format:

XDITA and HDITA
The following attributes are available on this element: localization attributes, universal attributes, and @keyref.
MDITA
For the MDITA core profile, the equivalent of the XDITA @keyref attribute is supported. For the MDITA extended profile, attributes can be specified by using the HDITA representation.

Examples

This section is non-normative.

Example 1. XDITA example

The following example demonstrates the use of emphasized text in an XDITA topic.

<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE topic PUBLIC "-//OASIS//DTD LIGHTWEIGHT DITA Topic//EN" "lw-topic.dtd">
<topic id="franchise-intro">
  <title>An innovative, attractive, and out of the ordinary concept</title>
   <body>
     <p>We offer more than 30 <em>exclusive</em> creations of original rolls, from the
        California roll to sushi with BBQ chicken or grilled steak.</p>
  </body>
</topic>
Example 2. HDITA example

The following example demonstrates the use of emphasized text in an HDITA topic.

<!DOCTYPE html>
<title>An innovative, attractive, and out of the ordinary concept</title>
<body>
  <article id="franchise-intro">
    <h1>An innovative, attractive, and out of the ordinary concept</h1>
    <p>We offer more than 30 <em>exclusive</em> creations of original rolls, from the California roll to sushi with BBQ chicken or grilled steak.</p>
  </article>
</body>
Example 3. MDITA example

The following example demonstrates the use of emphasized text in an MDITA topic.

# An innovative, attractive, and out of the ordinary concept

We offer more than 30 *exclusive* creations of original rolls, from the California roll to sushi with BBQ chicken or grilled steak.

Strong text is text that is of greater importance than the surrounding text.

Syntax

The syntax for representing this component varies depending on the authoring format:

Authoring format Syntax and example
XDITA

<strong>

<p>Pick a <strong>strategic</strong> location for your restaurant.</p>
HDITA

<strong>

<p>Pick a <strong>strategic</strong> location for your restaurant.</p>
MDITA

Two asterisks (**) or two underscores (__)

Pick a **strategic** location for your restaurant.

Rendering expectations

The strong component is typically rendered in a bold font.

Attributes

The available attributes vary based on the authoring format:

XDITA and HDITA
The following attributes are available on this element: localization attributes, universal attributes, and @keyref.
MDITA
For the MDITA core profile, the equivalent of the XDITA @keyref attribute is supported. For the MDITA extended profile, attributes can be specified by using the HDITA representation.

Examples

This section is non-normative.

Example 4. XDITA example

The following example demonstrates the use of strong text in an XDITA topic.

<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE topic PUBLIC "-//OASIS//DTD LIGHTWEIGHT DITA Topic//EN" "lw-topic.dtd">
<topic id="franchise-plan">
  <title>Make a plan! Start your future today!</title>
  <body>
    <ol>
      <li><p>Contact one of our franchise advisors</p></li>
      <li><p>Pick a <strong>strategic</strong> location for your restaurant</p></li>
      <li><p>Follow our franchise guide</p></li>
    </ol>
  </body>
</topic>
Example 5. HDITA example

The following example demonstrates the use of strong text in an HDITA topic.

<!DOCTYPE html>
<title>Make a plan! Start your future today!</title>
<body>
  <article id="franchise-plan">
    <h1>Make a plan! Start your future today!</h1>
    <ol>
      <li>
        <p>Contact one of our franchise advisors</p>
      </li>
      <li>
        <p>Pick a <strong>strategic</strong> location for your restaurant</p>
      </li>
      <li>
        <p>Follow our franchise guide</p>
      </li>
    </ol>
  </article>
</body>
Example 6. MDITA example

The following example demonstrates the use of strong text in an MDITA topic.

# Make a plan! Start your future today!

1.  Contact one of our franchise advisors
2.  Pick a **strategic** location for your restaurant
3.  Follow our franchise guide